VENTiT

Product

What is VENTiT all about?

Understanding the limitations of the current box design

To provide ventilation, the existing pizza boxes provide for either slits or holes on the side (see images A & B below). Neither of these is effective as it is a science that steam travels to the top and bottom and not through the sides. Additionally, holes provided on sides make the box prone to contamination, leakages as well as heat loss.

No holes are provided on the top or bottom (where it is needed most) due to the fear of contamination.

Science behind sogginess of the pizza base

When a hot pizza is placed in a pizza box, there is steam generated within. Maximum of this steam is generated below the base of the pizza. With no available exit, this steam bounces back and forth between the box and the dough, before being eventually absorbed by the dough. This causes the base of the pizza to become soggy.

Challenges in providing an effective ventilation solution

To provide ventilation on the top and bottom of the box (where it's needed most) without any fear of contamination, leakages and heat loss
Ease in implementation with respect to the manufacturing process
Maintaining the overall costs, as a pizza box is a low cost low margin item

VENTiT Solution

For the first time in the history of corrugated packaging, we have been able to successfully develop a ventilation solution that meets all the above constraints i.e. low costs, maintaining the integrity of the box and its contents, no fear of contamination and retaining the heat of the food (on the contrary, the temperature of the food is higher in a VENTiT box compared to a conventional box).

Key Features of a VENTiT Box

Provides Ventilation: Above and below the hot food, eliminating steam condensation and enhancing the temperature inside. The result is less soggy food and a better overall eating experience.
No Fear of Contamination: The box is fully enclosed such that even light can't pass through. As such, there is no fear of contamination.
Insulation: Heat remains trapped within the flute channel, resulting in better retention of heat inside the box.
Marketability: The VENTiT box offers a great advertising tool through TV and print media. Additionally, innovative graphical ventilation cut-outs of the box can be creatively used in different shapes and sizes.
Cost-effective solution: Since no additional material is needed to manufacture the VENTiT box, there is a minimum effect on cost.

Product Testing

To authenticate the features of the VENTiT box, we have conducted various tests with leading institutions in Mumbai, India. They are as follows:

Texture Profile and Temperature Analyses conducted at University Institute of Chemical Technology (UDCT) - click here to view test results
Sensory Tests conducted at Equinox Labs - click here to view test results
A comparative study on the VENTiT box vs a conventional box at the Institute of Hotel Management, Catering Technology & Applied Nutrition - click here to view test results

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